Marketing Quiz - 2285 Words

University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Shipshewana s largest population the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on†¦show more content†¦This small retailer of quality second-hand children s clothing thrives on the sale of a vast inventory of children s clothing placed there on consignment. Because small children grow so quickly, Second Avenue s owner commented, they often outgrow many of their clothes before they ve hardly been worn! Second Avenue provides a way for people to sell their children s cloth ing, earn a few dollars, and buy the next larger size. We re extremely picky about the condition of the clothing we stock, the owner stated, but we sell most items at a 60 percent discount. 7. Which of the following media options would MOST benefit Second Avenue s promotional efforts given the store s limited budget? A) periodic advertising in a local newspaper B) daily advertisements on a local radio station C) weekly commercials during the local evening news D) a billboard placed on the interstate E) a link on the city s Chamber of Commerce Web site 8. Second Avenue wants to create a postcard to be sent to local families with young children. The postcard will include information about the store s typical inventory, store hours, and directions. Which of the following format elements can make the biggest difference in the success or failure of the direct mailing? A) copy B) headlineShow MoreRelatedMarketing Principle Quiz20161 Words   |  81 Pages5 | 1 out of 1 points    | | What is the fundamental objective of most businesses? | | | | | Selected Answer: |   a.   survival, profits, and growth | Correct Answer: |   a.   survival, profits, and growth | Feedback: | The use of marketing allows businesses to achieve this objective. | | | | |   Ã‚  Question 6 | 1 out of 1 points    | | Which of the following measures would be the best indicator of whether your organization’s personnel have a customer orientation? | | Read MoreMarketing Strategy And Applications : Mid Semester Take Home Quiz1306 Words   |  6 PagesMarketing Strategy and Applications Mid Semester Take Home Quiz William Ward Introduction Marketing strategy has very much evolved over the decades. 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Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis ThisRead MoreShould the Government Protect American Jobs by Imposing Stiff Penalties on Companies That Transfer Jobs Offshore by Outsourcing or Manufacturing in a Different Country?714 Words   |  3 PagesBA 390 Notes 04-01-13 (Lecture 1) * Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers. 04-03-13 (Lecture 2) * Downsizing: Reduction of the business portfolio by eliminating products and businesses units that aren’t profitable. * Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts. 04-08-13 (Lecture 3) * Publics: Group that has an actual or potential interestRead MoreTri-Component Attitude Model1148 Words   |  5 Pagesit.† – How easily an object attitude can be changed. 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Abolishing the Death Penalty Essay - 3076 Words

Abolishing the Death Penalty When taking a human life in response to a crime, a state is acting on behalf of all of its citizens. Capital punishment is an expensive procedure with permanent ramifications. It is therefore very important that the matter of capital punishment be seriously reconsidered. In order to protect all of Americas citizens, I recommend that congress approve a constitutional amendment that reads: The states and the federal government shall not under any circumstances execute anyone. All prisoners currently under sentence of death shall have the right to a new trial. The reasons for such an amendment include the inherent immorality of capital punishment, its inconsistent application and its unjustified costs.†¦show more content†¦The same rationale that prevents us from using torture or corporal punishment should apply to the death penalty as well. Amnesty International argues, If todays penal systems do not sanction the burning of an arsonists home, the rape of a rapist or the torture of a torturer, it is not because they tolerate the crimes (Amnesty International 7). Reasoning that a murderer is deserving of death simply mirrors the criminals behavior. Amnesty International says, If administering 100 volts of electricity to the most sensitive parts of a mans body evokes disgust, what is the appropriate reaction to the administration of 2,000 volts to his body in order to kill him? (Amnesty International 2). William J. Bowers observes, Executions demonstrate that it is correct and appropriate to kill those who have gravely offended us ( 274). In addition, it is impossible for a judge to administer justice to murderers of varying extremity in a just manner. How can we sentence a one-time homicide convict to death at the same time as a mass-murderer? Another reason that the death penalty is immoral is that the various methods of administering the death penalty are inhumane. The gas chamber, which involves strapping the prisoner to a wooden chair and pumping a sealed room full of cyanide gas, is excruciatingly painful. The person is unquestionably experiencing pain and extreme anxiety...The sensation is similar to the pain felt by a person during a heart attack, where essentially theShow MoreRelatedAbolishing The Death Penalty Is Justified Essay1180 Words   |  5 Pages Abolishing The Death Penalty The death penalty has been a controversial topic around the United States of America for the last century. Some believe in Lex talionis which means â€Å"eye for an eye, a tooth for a tooth, an arm for an arm, a life for a life† (Wacks, 311) while others believe that there is no statistical evidence that proves the death penalty deters one from crime which is punishable by death. â€Å"87% of the expert criminologists believe that abolition of the death penaltyRead MoreAbolishing the Death Penalty Thesis2058 Words   |  9 PagesAbolishing the Death Penalty October 18, 2010 Abolishing the Death Penalty The death penalty has been an active force in the United States for decades. In the early history of our country, public executions were quite popular. Thousands have been executed with the majority occurring in the early twentieth century. But public sentiment towards the executions began to wane as the concepts of basic human rights were being developed throughout the century. As a result, a kind of unofficialRead MoreAbolishing The Death Penalty Is Justified910 Words   |  4 PagesEliminating the Death Penalty According to the Webster’s Dictionary, death means the end of life (Dictionary, 80) and penalty means punishment for any crime or offense (Dictionary, 223). Therefore, by definition the death penalty means the end of a life due to punishment for a crime or offense. The death penalty is started with the Code of King Hammurabi’s in the eighteenth century B.C. This code consisted of 282 laws that stressed justice as clearly stated in the opening of the code, An eye forRead MoreA Valid Argument For Abolishing The Death Penalty2243 Words   |  9 PagesLindsey Hogan Professor Reynolds English 321 July 22, 2015 Determinism: A Valid Argument for Abolishing the Death Penalty? In 1940, Lawrence Bittaker, an infamous serial killer from the 1970’s, was born to two unloving parents in Pittsburgh, Pennsylvania. He was adopted but eventually left abandoned by his adoptive parents who could not put up with him anymore (Chojnaki, M. Danz, E. p. 1). By the age of 17, Bittaker dropped out of high school, never to obtain his GED. From the ages of 21 to 26Read MoreAbolishing The Death Penalty : A Values Debate Essay1973 Words   |  8 PagesAbolishing the Death Penalty: A Values Debate Is society better off without its most heinous criminals? Does the justice system have the right to determine who lives or who dies? For centuries, human civilizations have pondered similar questions regarding the philosophical ideologies surrounding capital punishment. The discordance within the United States creates deep divides between proponents and opponents of the death penalty; nonetheless, these schisms are inconsequential due to the continuedRead MoreEssay on A Call for Change: Abolishing the Death Penalty1728 Words   |  7 PagesGeorgian civilians were put to death by our government (â€Å"Execution List†). Capital punishment results in the death of an American citizen; the only difference is murder is illegal unless the government is holding the gun. Many individuals believe the death penalty is a deterrent to future crimes, but numerous think differently. The public view about capital punishment has been shown in polls and the majority would choose punishment o ver death (â€Å"Facts on the Death Penalty†). Even though the bulk of theRead MoreAbolishing the Death Penality743 Words   |  3 Pagesworld. Capital punishment, or the death penalty, is the execution of a person by a government for serious crimes committed. Capital punishment has been used by almost all societies. Currently 58 nations support the death penalty, and 140 countries have abolished it. Abolish the death penalty because, first, it costs more for a death penalty than keeping a criminal alive. Second, the death penalty, or killing, is not right. It is morally wrong. Giving the death penalty to murderers makes everyone theRead More Pro Death Penalty Essay965 Words   |  4 PagesCapital punishment and the practice of the death penalty is an issue that is passionately debated in the United States. Opponents of the death penalty claim that capital punishment is unnecessary since a life sentence accomplishes the same objective. What death penalty opponents neglect t o tell you is that convicted murders and child rapists escape from prison every year(List of prison escapes, 2015). As I write this essay, police are searching for two convicted murders who escaped from the ClintonRead MoreThe Death Penalty Should Be Abolished968 Words   |  4 PagesEvery year, thousands of lives are legally taken under the death penalty. Why should we take more lives than the ones that have already been taken? The death penalty is the punishment of execution, carried out legally against an individual convicted of a capital crime. Its proponents argue that the death penalty deters other criminals who may intend to commit similar crimes in the future. However, there is little statistical evidence to support this claim. Also, execution eliminates the criminalRead MoreThe Truth About The Death Penalty973 Words   |  4 Pages In her article â€Å"The Truth About The Death Penalty†, Carina Kolodny argues that the death penalty should be abolished in all fifty states due to the fact that it is ineffective and very expensive. Kolodny believes that capital punishment has too many complications and variables that cause it be more of an issue than a real solution for capital offenses. She proposes that the death penalty should be dropped and exchanged for better programs such as Proposition 34, which replaces capital punishment

Hall High/Low Communication Free Essays

Hall High/Low Context Communication In this essay I’d like to  express my opinion about Hall’s Context Communication. In general, in today’s business relations, it’s a small world after all. As more companies turn towards global markets, professionals are finding themselves in foreign locales, wheeling and dealing like never before. We will write a custom essay sample on Hall High/Low Communication or any similar topic only for you Order Now However, the key to effective communication between countries is an understanding of each other’s culture, especially a working knowledge of how each society conveys meaning. First used by author Edward Hall, the expressions â€Å"high context† and â€Å"low context† are labels denoting inherent cultural differences between societies. High-context and low-context communication refers to how much speakers rely on things other than words to convey meaning. Hall states that in communication, individuals face many more sensory cues than they are able to fully process. In each culture, members have been supplied with specific â€Å"filters† that allow them to focus only on what society has deemed important. In general, cultures that favor low-context communication will pay more attention to the literal meanings of words than to the context surrounding them. When individuals from high-context and low-context cultures collaborate, there are often difficulties that occur during the exchange of information. These problems can be separated into differences concerning â€Å"direction†, â€Å"quantity† and â€Å"quality. For example, employees from high-context cultures like China and France share very specific and extensive information with their â€Å"in-group members† (good friends, families, close coworkers, etc). In comparison, low-context cultures like the United States and Germany prefer to limit communication to smaller, more select groups of people, sharing only that information which is necessary. And now I’d like to speak in detail about the main features of each kind of Context Communication. High-Context Communication Hall: â€Å"Most of the information is either in the physical context or initialized in the person. † * Knowledge is situational, relational * Less is verbally explicit or written or formally expressed * More internalized understandings of what is communicated (ex: â€Å"in-jokes†) * Often used in long term, well-established relationships * Decisions and activities focus around personal face-to-face communication, often around a central, authoritative figure * Strong awareness of who is accepted/belongs vs. outsiders† Low Context Communication Hall: â€Å"The mass of information is vested in the explicit code [message]. † * Rule oriented * More knowledge is public, external, and accessible. * Shorter duration of communications * Knowledge is transferable * Task-centered. Decisions and activities focus around what needs to be done and the division of responsibilities. To draw the conclusion, once can say that communication is everything, so make sure you kno w not only  what  to say, but also  how  to say it! How to cite Hall High/Low Communication, Papers

Ode of Autumn Essay Example For Students

Ode of Autumn Essay This ode is a song to Autumn, and is a classic English poem, with that old authentic feel to it. In it Keats manages to create a beautiful picture of what autumn is for him. Unfortunately Keats died from consumption in 1821, and so this was one of his last poems, written in 1819/20, after The Fall of Hyperion. Some people acknowledge this ode as Keats most perfectly achieved poem, and so this time was Keats autumn of his life, when he came to produce his best.  This typical English poem follows the rules of metre, and characteristically uses Iambic pentameters, as with most good traditional poems. The landscape is also typically English rural countryside, and the side of autumn, which Keats chooses to include, is the custom of the Harvest. Where all the fruits of autumn reach maturity the farming tradition of autumn. This is a through and through English poem. It was composed soon after a walk in the fields near Winchester (S. England), September 1819. A letter sent to a friend (J.H Reynolds) shows just how much of the poem was written from experience. In the letter Keats makes reference to Diana, goddess of the moon and of chastity, but she is not apparent in the poem, except the hints of godliness perfection. Keats was fond of classical myth and legend and another goddess who seems to appear is Ceres, goddess of Harvest. She is most likely the figure sitting carelessly on a granary floor,/Thy hair soft-lifted by the winnowing wind; The first stanza introduces autumn as close friend of the sun, personifying autumn, collaborating with it in order to bring about the maturing of the fruit and nuts  Close bosom friend of the maturing sun;  Conspiring with him how to load and bless  With fruit the vines . . .   He creates a classic picture of an autumn scene, strong (mature) sun, a thatched cottage mossd, fruit vines and flowers climbing up the cottage walls. Fruits and nuts swelling, ripening and opening, the way he describes this, it is almost possible to visualise the scene in the minds eye. The second stanza opens with a rhetorical question, asking surely the reader has caught sight of the signs of autumn, whether it be  Thee siting carelessly on a granary floor,  Thy hair soft-lifted by the winnowing wind;  Or on a half-reapd furrow sound asleep,  Drowsd with the fume of poppies . . .  And sometimes like a gleaner thou dost keep  Steady thy leaden hand across a brook;  Or by a cyder-press, with patient look,  Thou watchest the last oozings hours by hours. In the third and last stanza the spring songs are dismissed and autumn comforted that it has music too. Music of the sunset that brings about the soft rosy hue and the insects begin to mourn as the sun descends. On the hillsides the lambs add to it with their soft bleating and the hedge-crickets sing, and all their music combines. At the end the symbolic robin whistles hailing winter as the sun is set on autumn, and the swallows migrate reminding that all good things pass. Autumn is that time of year, the Indian summer that some people like. It can be particularly hot, but is that time when the harvest is gathered in and the leaves turn all sorts of colours while they fall off, and so autumn is a mix. A mix of seasons and a complete mix of colours, and the poem has all the colours, the golds, yellows, oranges and reds with the colder greens and blues. This ode is Keats drawing all the characteristics of autumn into a concentrated, rich, serene image. He sees the fruit maturing (even the sun is mature at this stage, as it is near winter and it is setting), honey sweetening, flowers smelling sweetly and the landscape bathed in a rosy hue. .u11d8adc32eb8a98ff8c75f007f5b4d02 , .u11d8adc32eb8a98ff8c75f007f5b4d02 .postImageUrl , .u11d8adc32eb8a98ff8c75f007f5b4d02 .centered-text-area { min-height: 80px; position: relative; } .u11d8adc32eb8a98ff8c75f007f5b4d02 , .u11d8adc32eb8a98ff8c75f007f5b4d02:hover , .u11d8adc32eb8a98ff8c75f007f5b4d02:visited , .u11d8adc32eb8a98ff8c75f007f5b4d02:active { border:0!important; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .clearfix:after { content: ""; display: table; clear: both; } .u11d8adc32eb8a98ff8c75f007f5b4d02 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u11d8adc32eb8a98ff8c75f007f5b4d02:active , .u11d8adc32eb8a98ff8c75f007f5b4d02:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .centered-text-area { width: 100%; position: relative ; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u11d8adc32eb8a98ff8c75f007f5b4d02:hover .ctaButton { background-color: #34495E!important; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u11d8adc32eb8a98ff8c75f007f5b4d02 .u11d8adc32eb8a98ff8c75f007f5b4d02-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u11d8adc32eb8a98ff8c75f007f5b4d02:after { content: ""; display: block; clear: both; } READ: Native Son Argumentative EssayThe concentrated sights and sounds create the slow, drowsy tone of the poem, the reader is hit with such full and alive images that it is difficult to keep on reading while the imagery floods the brain in an overflowing onslaught of the senses. Keats manages to evoke in this poem what he felt that day and bring alive the meaning, which would not have been so if his words brought forth no picture and were just words like autumn which brings alive the seeming dead. Autumn to Keats is the extra that summer strives towards and that winter ends, and to show this Keats adds an extra line eleventh line to each of the three stanzas, evolved from earlier odes. This complicates the rhyming scheme, making it difficult to guess the importance of it, and to predict what Keats was trying to show. The first four lines remain in a quatrain, and the last three lines end in a rhyming couplet and an echoing rhyme from the earlier line 7 (seven and eleven rhyme), albeit a delayed echo. As the rhyming scheme is complex, all Keats may have been trying to show the complicated joining of summer and winter. So this poem reflects autumn, not only in the visual pictures, but also in structure, tone, mood and rhyme.  This brief ode also manages to convey the shortness of autumn, an idea conflicting with the slow, drowsy mood, but nevertheless still portrayed as the ode starts with summer and ends with winter, seemly all too quickly. Within that Keats has a balance. Somewhere in-between is autumn, or perhaps autumn is just the overlapping of summer and winter. The robin at the end signifying the end of autumn and then the swallows migrating giving the reassurance that while this moment of perfection must pass, it must also return. The question of time in this ode at some points comes to an almost standstill, as sometimes all that moves is . . . hair soft-lifted by the winnowing wind, Or by a cyder-press . . . /Thou watchest the last oozings hours by hours. Words and phrases like fill all fruit with alliteration help to slow the poem down, swell and Drowsd using onomatopoeia and assonance, and alliteration in the words hours by hours help draw out the oozings of the juice longer.  Keats also uses onomatopoeia on words such as wailful and twitter to emphasise them and speed up the poem near the end into winter. Also during the poem the alliteration of s on many words creates the sound of bees buzzing, the soft wind, corn ears and poppies swaying in the wind, the water of the river moving by, the melancholy sound of the gnats and the hedge-crickets singing. As that alliteration fades out at the end so does autumn.  The mood is so mellow and rich, and is reflected by the alliteration of mmmm throughout the first stanza mists, mellow, maturing, mossd, more and more and the honey overflowing oer-brimmd their clammy cells. The tone is of nostalgia, and is as one is after having eaten and drunk to contentment sleepy and relaxed. Keats gets this across using all the images of the fruits in the first stanza: fruit with ripeness to the core, gourd and . . . the hazel shells and sweet kernel, and also by using the grape vines and cyder. Although the hinted wine and cyder are also a symbol of the strength and potency of the poem, also Drowsd with the fume of poppies likewise create the image of an intoxicating drug cocaine. So these ideas come into conflict: the sleepy relaxed mood with the strength and potency of the drugs. Keats again creates a balance between them. .uccba76fadcc7257c05e71464872d76b4 , .uccba76fadcc7257c05e71464872d76b4 .postImageUrl , .uccba76fadcc7257c05e71464872d76b4 .centered-text-area { min-height: 80px; position: relative; } .uccba76fadcc7257c05e71464872d76b4 , .uccba76fadcc7257c05e71464872d76b4:hover , .uccba76fadcc7257c05e71464872d76b4:visited , .uccba76fadcc7257c05e71464872d76b4:active { border:0!important; } .uccba76fadcc7257c05e71464872d76b4 .clearfix:after { content: ""; display: table; clear: both; } .uccba76fadcc7257c05e71464872d76b4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uccba76fadcc7257c05e71464872d76b4:active , .uccba76fadcc7257c05e71464872d76b4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uccba76fadcc7257c05e71464872d76b4 .centered-text-area { width: 100%; position: relative ; } .uccba76fadcc7257c05e71464872d76b4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uccba76fadcc7257c05e71464872d76b4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uccba76fadcc7257c05e71464872d76b4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uccba76fadcc7257c05e71464872d76b4:hover .ctaButton { background-color: #34495E!important; } .uccba76fadcc7257c05e71464872d76b4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uccba76fadcc7257c05e71464872d76b4 .uccba76fadcc7257c05e71464872d76b4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uccba76fadcc7257c05e71464872d76b4:after { content: ""; display: block; clear: both; } READ: Gothic Conventions From Pre-1914 and The Twentieth Century EssayLike title might suggest, Keats is giving autumn what is owed to it, as autumn is often forgotten. This is Keats recognising the significance of autumn, wallowing in its richness. He looks at what autumn brings us, the reproduction, like this poem, which was written years ago, and comes to life for people now; and probably will for generations after.  Ode to Autumn demonstrates that everything will change with nature. And that which is generally regarded as bad the fermenting/decay is also essential to the continuation of life.  I did not particularly like this poem. I found it too rich, too intense and the old English language was too much to stomach as well as that in this day and age over-ripe and outlived its use. I think, for me, this poems autumn has come and fallen, and too much has happened between then and now for the poem to produce any reminiscence as asked for in stanza two. I live in a city, and so I cannot witness fully the season of autumn as Keats sees it, and therefore cannot fully relate. I have never known of the harvests in cornfields and I have never experienced the comfort and restfulness he describes while watching a cyder-press or sleeping in a field of poppies. And I have never felt sorry that winter has come, only that summer has gone. Summer is for me, Keats autumn. I did not know that anyone could love autumn as Keats seems so undeniably to do. Summer and winter have clear differences, and most people love either of those two, for their distinguishable difference in weather, it catches the eye. Autumn is neither summer nor winter, for me it is just there.  I think Keats was too much of a dreamer, he exaggerates the good in the indifference of autumn. No matter what his poem manages to create, it is not enough. For me autumn is the name given to fill the short interval between summer and winter, nothing more, nothing less.